Our Specialized Application Solutions
Pritty’s pigments are the secret ingredient that turns "ordinary" materials into "extraordinary" masterpieces. We have categorized our expertise into five core application scenarios:

 

1. Coatings (Decorative & Industrial)

Our pigments excel in a vast range of coating systems, from traditional architecture to high-tech industrial finishes.

• Applications: Indoor and outdoor paints, temple coatings, art decorative paints, and high-performance automotive finishes.
• Compatibility: Fully compatible with water-based, oil-based, fluorocarbon, and general industrial paint systems.
• Premium Line: Featuring the NACREIUM Exterior Line—our weather-resistant grade designed for automotive and exterior use. These pigments are virtually "immune" to environmental stress, maintaining their brilliant luster without fading under UV exposure or harsh climates.

 

2. Plastics & Polymers
In the plastics sector, Pritty pigments elevate everyday items into "nobility," providing a luxurious finish that increases market value.

• Applications: Furniture panels, 3C electronic housings (phones, laptops), cosmetic packaging, and high-end daily necessities.
• Effect: Transform monochromatic plastic into vibrant, multi-dimensional surfaces with ease.

 

3. Powder Coatings
Dedicated to the durable goods industry, our powder-specific pigments ensure uniform dispersion and exceptional stability during the curing process.

• Applications: Metal furniture, architectural aluminum profiles, and household appliances where a robust, shimmering finish is required.

 

4. Printing Inks
We serve the specialized ink market with ultra-fine pigments that ensure crisp effects and vibrant colors on various substrates.

• Applications: Tobacco packaging, wallpaper printing, textile and garment printing, and high-end packaging inks.

 

5. Cosmetics & Personal Care
Pritty provides the magic behind the shimmer in the beauty world. Our cosmetic-grade pigments are engineered for safety, purity, and sensory excellence.

• Featured Series - StarBurst: Built on a premium glass flake substrate, this series offers six stunning interference colors (White, Gold, Red, Purple, Blue, and Green) across four versatile particle sizes: 10-60μm, 20-100μm, 30-150μm, and 40-200μm.
• Diverse Collections: Includes Silver White, Crystal Interference, Crystal Iron, TechnoGrey (synthetic silver), Gold Rush (24K effect), Prismatic (chameleon), Ruby Red (China Red), and Hot Pink (Electro-optic purple).
• Usage: Widely used in nail polish, eyeshadows, lipsticks, and face powders.

 

Innovation & Substrate Technology
Pritty leads the industry by utilizing diverse substrates to achieve specific visual goals:

• Natural Mica: Classic, soft luster.
• Synthetic Mica: High purity and cleaner sparkle.
• Glass Flake: The pinnacle of brilliance and mirror-like reflection.

Pritty’s flagship product, GOLD RUSH, remains the industry benchmark, using multi-coating technology to provide a distinctive, luxurious 24K Solar Gold effect.