Company Introduction

About Pritty Pearlescent Pigments

With more than 21 years in the Special Effect Pigment industry, Pritty Pearlescent Pigments has set the standard for innovation of new products and professionalism with clients from 6 continents, including many major global brands.

While manufacturing traditional Pearlescent Pigments with consistent quality, Pritty also leads the market with its own in-house product innovation and development laboratories. Very regularly, Pritty launches “New Collections” & “Trend Forecasts” to share ideas with formula designers.

Our Specialized Product Portfolio

To meet the rigorous demands of different industries, Pritty has categorized our expertise into three core grades, ensuring the perfect balance of aesthetics and performance:

  • Cosmetic Grade: High-purity pigments designed for the beauty industry. These products offer exceptional skin feel and comply with global cosmetic regulations.

  • Industrial Grade: Versatile and robust pigments for everyday applications such as plastics, wallpapers, and general coatings.

  • Weather-Resistant (WR) Grade: Specifically engineered for exterior applications like automotive paints and architectural coatings, offering superior UV protection and color stability.

Substrate Innovation & Material Science

Within each grade, we offer a diverse range of visual effects based on three primary substrates:

1. Natural Mica Base: Providing the classic, soft luster of traditional pearls.

2. Synthetic Mica (Fluorphlogopite) Base: Delivering higher purity, brighter colors, and a cleaner sparkle without the impurities of natural minerals.

3. Glass Flake Base: The pinnacle of brilliance, offering an intense, mirror-like sparkle and high transparency for a high-end "diamond" effect.

Flagship Innovations

Pritty’s flagship product is GOLD RUSH. It uses multi-coating technology to provide the distinctive gold shade, so it thoroughly expresses the luxurious 24K Solar Gold effect.

While Aluminum and Bronze Powder are traditionally popular metallic pigments, they have limits due to their metallic nature. Pritty developed TechnoGrey to duplicate the Aluminum effect, and Corinthium for the Bronze effect. Both are FDA compliant and chemically stable because they are made of minerals, making them safer and more durable alternatives.

Manufacturing Excellence & Global Reach

Our operations are centered at our state-of-the-art manufacturing facility in China, ensuring every gram of pigment meets international standards.

  • Entity: PRITTY PEARLESCENT PIGMENTS

  • Factory Address: 399 Fumin Road, Suqian Economic Development Zone, Jiangsu 223800, China

  • Quality Assurance: Pritty is ISO QA assured and maintains a strict quality control system to ensure batch-to-batch consistency.

Today, we proudly export to over 60 countries through a network of worldwide distributors, serving industries ranging from automotive and decorative paints to textile, leather, printing inks, and grouting. At Pritty, we don't just sell color; we provide the science of shine.


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